Frequently asked questions.

What is coaching?

Coaching is a thought-partnering process that helps you gain clarity, build confidence, and move intentionally toward your goals. At The Fendall Collaborative, we coach by meeting clients where they are, seeing them for who they are, receiving them how they are without judging why they are. We use powerful questions and actionable insights to empower you to tap into your strengths, overcome obstacles, and develop new ways of leading, working, and being.


What is the difference between a mentor, a sponsor and a coach?

A mentor shares wisdom and advice. A sponsor places and advocates. A coach challenges and guides you to answers within you.

Why should I consider working with a coach?

Numerous studies show that executives credit coaching with improving their productivity and their leadership and interpersonal skills. Coaching helps leaders to become more effective and to have higher emotional intelligence. And if you work for a company that provides coaching onsite or resources for you to work with an external coach, consider yourself fortunate; companies that build a strong coaching culture and invest in their employees’ professional development tend to outperform their competitors and enjoy high retention rates. But coaching isn’t meant just for executives - it benefits everyone.

How does The Fendall Collaborative distinguish coaching from consulting?

Coaching helps you unlock your own insights. Consulting provides expert solutions and recommendations. At The Fendall Collaborative, we are pleased and privileged to offer both.

Why should I trust The Fendall Collaborative?

The Fendall Collaborative is built on integrity, expertise, and a commitment to your development. With a foundation shaped by years of senior government leadership, executive and life coaching, and purpose-driven public service, we prioritize your growth, your goals, and your humanity. We believe trust is earned through consistency—clear communication, confidentiality, ethical behavior, and a partnership centered on measurable, meaningful progress. Our mission is simple: to work together in building something greater.